Friday, September 7, 2007

Tools of the Trade

Babies are cute and cuddly, and as a parent you tend to reward those qualities with a silly built-in response to spoil the baby. Enter the flashy baby buggies, a shiny and comfy crib, the mountain of stuffed toys, and various tools to keep your baby clean, dry, asleep and warm, shiny, oily or less whiny.



A huge pile of stuffed toys watches over the sleeping baby


Being urban parents, we also desire to have the best our money can buy. However, as parents in the current state of an intercontinental move, we´re also trying to be practical and keep the fluff to a minimum until the family reunites. In the meantime, the SO has acquired quite an amount of baby related devices over the past months. We have a multipurpose buggy, which can be extended with a baby seat or a crib (awesome Transformerlike toy for teh daddy). In the center of our apartment is the baby altar; here the munchkin gets her fresh new baby perfumed diapers. This altar is stacked with so many baby power ups, and resembles a mini chemistry science lab. We acquired a little crib from FreeCycle, which the proud grandparents upgraded to a commercial grade sleeping implementation. And somewhere on the premises is a baby bath tub with the mandatory armada of ducklets.

As grand as all these baby applications are, eventually the whole lot has to move to Canadia. So besides getting used to my new role as a full time father, this infiltration intermission also carries the theme of moving.

In between these activities, the metaphorical lightbulb appeared over my head (and where the SO thinks things went horribly wrong)...

All this baby crap is fine and dandy, but it's so goddamn bloated and redundant. Take that fancy bed grandma and grandpa built and painted... does the baby really care or know how great that bed is ? My hypothesis is, no she doesn't. To test that theory, I decorated a prime quality cardboard box with two run-of-the-mill IKEA pillows and applied the sleeping baby to it. You can see for yourselves that there is no notable difference between the baby happily sleeping in the big comfy bed or a baby sleeping in the box.

It occurred to me that this box thing has an untapped potential.

After spending some time in the design lab, I came up with the following baby utilities. While brilliant concepts, they still need a good amount of marketing for the audience to fully appreciate them... Here's a glimpse of what I have so far:

The Baby Box (tm)

The Bed Box: Build once, sleep everywhere (tm) (*). Now you can put your baby to sleep everywhere without bringing the crib, buggy or other needless and expensive material. Thanks to advanced baby technology this solution is safe (**), easy to setup, comfortable and 100 % bio degradable (***). Order your baby box now !


baby box in action


The Box Tub: Clean babies everywhere (tm). Bring the baby spa right into your living room. Unfold your box, add water and the baby, it can't be simpler than that ! (**) Watch your little clone splash, puddle and get clean in the process (***). The Box Tub is the device no proud parent can go without, order now !

Box Tub

The Buggy Box: Got wheels ? We got a buggy ! Make your neighbours jealous (***) of your baby mobile ! What more do you need to know, order now !



Ready to Roll

But that's not all: Order the baby box now and we include the free universal baby travel device extension ! And there is more ! If you order any of these products, we add a free upgrade from any of these products to any other baby box compatible item.

The Baby Box: the item no parent can go without.

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(*) Pillows sold separately
(**) Don't try this at home
(***) Actual performance depends on your preference of box material.


I cannot see how this box concept can go wrong... If anyone feels like angel investing in this promising start up let me know.

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